Club Penguin Teams Up With Innocent For Fruit Party 2012 In August

Yep, that's right. Club Penguin has teamed up with innocent smoothies to advertise next month's party. August's club penguin party will be the fruit party and begin on August 22. Also, with every pack of Innocent smoothies you will get three codes, with 24 different unlockables. The items will be the orange MP3 player, kiwi armchair, and more! Here is an article from "The Drum" that gives us more information on the club penguin fruit party:

innocent smoothies has joined with Disney’s Club Penguin to help persuade children to eat more fruit. Launching on 8 August and set to run on-pack as well as being supported through online, TV and social media activity, the promotion provides exclusive items to collect on virtual world Club Penguin. Every pack of innocent smoothies and fruit tubes for kids will hold a unique code which kids can use to unlock three fruit-themed items, with 24 to collect, including a strawberry costume for their penguin, an orange MP3 player and kiwi armchairs; with a pineapple igloo being received when all gifts are collected. Gurdeep Loyal, kids brand marketing manager at innocent, said: “Innocent for Kids has always focused on making healthy eating fun for kids. We’re excited about bringing consumers a new on-pack promotion and partnering with Club Penguin to bring this to life - through the fun fruit costumes, online party and smoothie game.” Kids will also have the chance to win a trip to innocent’s Fruit Towers and have the chance to invent their own smoothies, as well as other prizes. Bobi Carley, commercial director at Disneymedia+ UK & Ireland, added: "Reflecting the shared values of innocent and Club Penguin, we're looking forward to launching a creative, integrated campaign that will be fun for innocent and Club Penguin fans, while promoting healthy food choices and active lifestyles." As part of the collaboration, character Captain Rockhopper will throw an ‘online fruit party’ from 22 August, which will provide the launch of a new in-world game inspired by innocent, in which players can mix their own smoothies.

 Captain Rockhopper will be at the fruit party in August. He'll probably bring a new background with him as well. Here's a exclusive sneak peek of Rockhopper the party:

It's strange club penguin has decided to do 3rd party advertising, since one of club penguins policys from the start was not to do that. Anyways, the Halloween party and the Fall Fair are right around the corner! Do you think it's a good or a bad idea that club penguin is doing a fruit party? Let me know your thoughts by leaving a comment below.